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How to market your business on Instagram? Some tips and suggestions!

SEO & Digital Marketing

How to market your business on Instagram? Some tips and suggestions!

admin March 18, 2018

Social media marketing is a boon for online business owners. Thanks to the advent of platforms like Facebook, Twitter, LinkedIn Instagram, Pinterest, etc., you can market your brand and business to the web audience conveniently. Experts in the field of digital and social media marketing recommend that to use each of the above platforms to their optimal levels, it is wise to create a customized strategy for your brand and business. This will help you to social media market your products better.

How can you create the right strategy?

To create the right social media strategy for your business, first, understand the nature of your business and what your customers want. The biggest advantage of marketing is that you can sell and promote products to different customers if you are aware of their tastes and preferences. Instagram is a fantastic platform for you to reach out and connect with your social media audience largely. This is a visual platform that is a mobile application. This means both small and large businesses can use Instagram for the effective promotion and marketing of their products with success.

High-Quality Images and videos for your posts

Instagram is a visual social media application that has over 800 million users. This means you can sell your brand from any place at any time. The platform is simple to use and has a range of attractive photo filters to help you get more followers for Instagram just by uploading photos of your products. In case, you do not deal with products and offer services, upload pictures of happy customers with a story or caption of your service and how it has benefitted the customer. The following are some simple tips you can follow for Instagram marketing your business-

  1. Use high-quality images. Even if you are taking pictures from a smartphone use the right photo filter that best highlights your product.
  2. Try to use the same photo filter for all your posts so that you give customers a specific theme and signature.
  3. Keep the captions of the photos catchy and interesting
  4. Use hashtags that are popular or trending in the market to get more views
  5. Use Instagram Stories to encourage customer engagement and shares
  6. Post regularly
  7. Be innovative and creative with your content
  8. Conduct photo sharing contests and give away discounts and freebies

With the above steps, you effectively can market and promote your business on Instagram successfully with images and videos. Be smart with your posts and ensure that you publish content in the morning, afternoon and evening. Do not overwhelm your targeted audience with too many posts at a particular time.

Instagram is a great platform for new business as well. If you are a startup and looking for ways to get an influx of targeted customers for your brand, register on Instagram today and bring gradual progress and development to your business brand efficiently.

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