Make Your Small Business Grow with Instagram Marketing – Find the Recipe for Success!
After the success of Pinterest, it is now the turn of Instagram to rule the Internet market. It was created by Kevin Systrom who was a friend of Mark Zuckerberg in college. He was invited to join Facebook by Mark Zuckerberg; however, he opted to remain in college. He created Instagram that today is one of the fastest growing social media platforms on the Internet today on Facebook and Twitter.
What is Instagram?
Instagram is a photo-sharing platform that is free. It was created in 2010, and it allows its users to download photos and process these images via a digital filter where they can be shared with users in their network. In just two years, around 30 million users were downloading more than 150 million photos on Instagram, and in April in the same year, Instagram became available to users of Android. Facebook saw how fast its rival Instagram was growing and so to utilize its competitor it finally bought Instagram for one billion dollars.
How can Instagram help you in the rise of your small business?
When you are a small business, you effectively can use Instagram for your company like your larger counterparts. To register your business on Instagram, you should set up a location page. With the aid of Foursquare, you can create a location page and tag photos to that location. In case, your location is not on the list of Foursquare download the app from Google Play. Visit the check-in tab and look for the location that you wish to add. Add the location, and your page is set up.
The location page helps you to tag your business, and this makes it simple for people to find you. Once you have added your location tab, the next thing for you to do is to upload your photograph and ensure that it is tagged with this location.
Once you have set up your location page, it is now time for you to get started. To get real Instagram followers, it is imperative for you to create an excellent profile page. This page must be about your business. Add the website link to your business in the bio section of your profile. This will help clients and customers to find you and also understand the nature of your business.
When you are on Instagram, it is essential for you to share compelling content. This content must be related to the products you sell online. Once you have chosen the images and photos, you should use relevant hashtags for your image. These hashtags should not be more than five. Ensure that you use the hashtags that are connected to your niche so that you can get an excellent response.
Instagram is a free platform and when it comes to your small business, use it wisely. It can go a long way when it comes to increasing your brand exposure and attracting your targeted audience.